Vancouver, November 4th, 2008
Rocky Mountain Bicycles (RMB) announces the appointment of Mr. Mike Breault as Marketing Manager for the brand globally, effective December 1st, 2008. Most recently, Mike has run his own consulting business specializing in marketing in the motor sports industry.
Mike brings with him nine years of marketing experience working with Suzuki and Honda as the National Marketing Manager, in the Canadian marketplace. Prior to his tenure in the motorcycle industry, Mike worked for Rocky Mountain Bicycles in the Province of Ontario as a sales representative.
"We evaluated a lot of applicants for this very important position and we are very happy to have someone of the caliber of Mike Breault to help continue to drive Rocky Mountain the next level”, said RMB’s director of marketing, product, and sales, Charles Russell. He adds, "Mike has a clear understanding of the Rocky Mountain brand and our premium position in the market."
"My career started in the bicycle business and I am very glad to be coming home. It’s not very often that you get such an opportunity to take a proven brand like Rocky and tweak it into the market leader that it should be," says Breault.
Mike will join Rocky Mountain Bicycles, living and working from the office in Vancouver, Canada.
Rocky Mountain Bicycles has factories and offices in Vancouver, British Columbia and St-Georges, Québec and distributes worldwide.
For more information: Charles Russell
Rocky Mountain Bicycles
(604) 527-9906 ext. 240