October 22, 2009 – Vancouver BC
Rocky Mountain Bicycles is proud to announce its partnership with Endless Biking, the leader in mountain bike skill development in British Columbia. With the new partnership, Rocky Mountain will become the exclusive bicycle supplier for Endless Biking’s instructors and Endless Biking clients will have the opportunity to demo Rocky Mountain bikes.
“Teaming up with Endless Biking was a real no-brainer for us. Their promotion of mountain biking through their camps and clinics and their great local presence make them a big asset for Rocky Mountain”, states Charles Russell, director of sales and marketing for Rocky Mountain. “While Rocky Mountain is strong in racing, we also need to be at the grassroots level of mountain biking. Endless Biking puts us there. The Endless Biking staff will also be instrumental in communicating product feedback from riders with a wide range of abilities.”
Endless Biking co-owners Darren Butler and Kelli Sherbinin are equally excited about the new partnership. Butler commented, “Since we started Endless Biking about 6 years ago, we have always wanted to work with a local brand. Partnering with Rocky Mountain makes so much sense, not only because they design world class bikes in our backyard, but because of the commitment to community growth, world class athletes, and the people behind the brand.”
Endless Biking clients will not only get to try out new bikes, but they will also get the opportunity to ride with Rocky Mountain athletes like Andreas Hestler, Wade Simmons, and Geoff Gulevich. Butler continues, “Rocky Mountain’s bikes, their athletes, and their dealer network really gives Endless Biking the full package we were looking for”.
Please go to www.bikes.com and www.endlessbiking.com for more information.