Community

Athletes

From Alison Sydor to the original Froriders, we have a long history of supporting some of the world's best mountain bikers.

Today is no different — we are proud to work with true legends of the sport.

On top of showing our bikes off all over the world, many of our athletes are heavily involved in our R&D process, pushing their bikes far past normal uses and providing feedback to our engineers and product development team.

Wade Simmons

Wade is the undisputed Godfather of Freeride. Hands down. You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport...

Thomas Vanderham

Thomas forged his fundamental bike skills and love for mountain biking riding the infamous North Shore of Vancouver, and by the age of 15, “The Kid” was making his first film appearances. Thomas soon developed a following for his unmistakable style...

Vaea Verbeeck

Before getting into bikes, Vaea was pretty much as athletic as it gets—skiing, snowboarding, gymnastics. When she got introduced to downhill mountain bikes at the age of 17...

Alex Volokhov

Raised in the mountain bike haven of Nelson BC, to put simply Alex is a product of his environment. Bikes truly took over after being inspired at a young age by the prolific NWD series ...

Lucy Van Eesteren

Hailing from the mountain bike mecca of Squamish, BC, Lucy has quickly become a force to be reckoned with in the world of freeride...

Hayden Zablotny

Vernon, BC has a reputation for producing some of the best action sport athletes in the world, and freerider Hayden Zablotny is no exception...

Rémi Gauvin

Before he had even knew what the word enduro meant, Remi was mastering his craft on some of Canada’s fastest Downhill tracks...

Emmett Hancock

Originally from Kelowna, BC,Emmett began his career as a downhill racer until he discovered enduro best suited his riding style...

Lily Boucher

Lily may be newer to the Enduro world, but no stranger to racing —she’s competed and placed well in both Downhill and Freeride...

Andreas Hestler

Andreas "Dre" Hestler found his passion for mountain biking in 1986. After moving to Vancouver and embracing the life of a courier, he was introduced to racing and a new love was born...

Sam Schultz

Sam grew up in the mountains of Montana, where he cut his teeth on the trails after his Uncle introduced him to the sport of mountain biking at the age of 11. At 13, he completed his first race...

Felix Burke

Before he started racing, Felix was simply addicted to seeing how far he could ride his bike. That led to him riding XCO as a junior, and after after a successful first season he joined the Canadian National Team...

Peter Ostroski

Peter’s New England roots, and rocks for that matter, have helped him along in the Enduro World Series, and North American Enduro races since 2013. Finding enjoyment in the adventure side of enduro events...

Ryan Anderson

His decorated past as one of Canada’s few top-tier professionals includes riding for teams like Direct-Energie, Rally Procycling and Team SpiderTech.

Margus Riga

There are only a select few action sport photographers that can work and thrivedeep inthe harsh and secluded backcountry. Margus Riga is one of them.

Eva Poidevin 

Eva has shown great potential in her young career with results in Canada Cups, Nationals, and BCBR. After her first taste of some longer races in 2023, she’s decided to focus...

Sean Fincham 

Coming from the mountain bike mecca of Squamish, Sean grew up riding and racing bikes. He started with DH and BMX racing as a teenager and then found XC racing at 16...

Andrew L'Esperance 

Lespy, as he is known, started racing bikes on the east coast of Canada at age 12. Since then, he has climbed the ranks and is currently living the dream racing for Maxxis Factory Racing...

Stories featuring our riders

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Location highlight: Exploring Toby Creek on the new Instinct

Location highlight: Exploring Toby Creek on the new Instinct

We’re always looking for new areas to ride, new places to put our bikes to the test and showcase what they are designed to do. For the new Instinct, Photographer Margus Riga switched us on to Toby ...

Tech highlights: What sets the new Instinct apart

Tech highlights: What sets the new Instinct apart

We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the ups, downs, and everything in between.

Sardines and Singletrack - Chase adventure and trust you Instinct

Sardines and Singletrack - Chase adventure and trust you Instinct

In search of yellow larches, beautiful backdrops and sunsets, Sam Schultz and Margus Riga explore Toby Creek in search of the perfect shots.