RMB x 7Mesh: Coastal Collaboration
For the 2017 season we are launching the Coastal Collaboration with 7mesh Industries! The tightly focused collection features core 7mesh garments with Rocky Mountain design elements.
Both 7mesh and Rocky Mountain are British Columbia born and bred, and the rugged BC landscape has inspired and shaped the products that carry their logos. Only 40 kilometres separate Rocky Mountain in North Vancouver from 7mesh in Squamish, and the mountains between and around them offer the perfect riding and testing playground.
The coastal mix of terrain variety, seasonality, and of course the weather – mountains always see weather -- make this part of BC unique. Rain, sun, snow, wind, mud, rainforest, loam, and granite are all part of the cycling diet, sometimes all on the same ride.
Both Rocky Mountain and 7mesh have met the challenge of making gear which smooths the roughest trail, and makes a ride in the ugliest conditions comfortable. The Coastal Collaboration is a natural extension of those shared values, and the Rocky Mountain Bicycles Factory XC race team will be sporting this custom 7mesh apparel throughout the 2017 race season.
“We chose to work with 7mesh on our Coastal Collaboration as we share the same back yard,” said Scott Pilecki, Sports Marketing Coordinator at Rocky Mountain. “Both brands’ products respond to the demands of our challenging environments, and we see a likeness in how we approach designing and following through with our products. We are proud to offer this line-up to our fans."
One of the rules of building equipment for coastal British Columbia is that off-the-shelf won’t cut it, and both companies are experts in proprietary designs and custom solutions. Each of the styles in the collection has been built and re-patterned specifically to integrate Rocky Mountain design elements into 7mesh apparel without sacrificing any technical performance or protection.
“Rocky Mountain is great people, great athletes, and great bikes made the Coastal Collaboration a joy for us,” said Brian Goldstone, 7mesh Director of Marketing. “As a newer cycling brand it’s an honour to partner with one of the most established and respected mountain bike brands in the business.”
Learn more about 7mesh at 7meshinc.com.