Celebrating 40 years
In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.
To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.
Join us in looking back on the stories that make up forty years of bikes. It’s been an unforgettable ride, and it’s only going to get better from here.
Alex Volokhov's 2007 Switch 2.0
That time when a childhood dream came true.
That time when a childhood dream came true, and I joined the Rocky Mountain freeride team. Growing up in British Columbia, Rocky Mountain was a staple brand, and joining forces was a standout memory for sure!!
Vaea Verbeeck's 2018 Altitude
I have special feelings for my 2018 Altitude. It was a new generation of the Altitude and it absolutely blew my mind (not sure how Rocky pulled that hat trick again in 2020 but they did). It was special to me because of the places it took me as well as the new achievements I accomplished onboard that bike. For its first trip, I took it to New Zealand which was my first time in this dreamy country that I now call my home away from home. That added to how special it made this bike for me. It was also part of a shift in my career; veering off of world cup downhill racing and starting to lean towards Crankworx events.
I won my first international event on that bike (before it had even publicly launched)! I blew my expectations winning the air downhill race at Crankworx Rotorua. Rewind 2-3 days prior to that win and I was attempting an EWS race in epic Rotorua mud. This bike lived an eventful beginning. The following Spring, I got to shoot my first product video for Rocky Mountain. Fourtified was an awesome video shared with a few teammates and a big deal for me. That year, I kept rising as a consistent podium contender at Crankworx events aboard the Altitude. The beginning of something special in my career! I was also aboard this Altitude while filming my first feature video, Horizon, for Deity Components in 2018. I got a ton of great feedback for this edit and I was proud of the direction I was going in.
That time I got my first Rocky Mountain…
That time when I was 15 years old and purchased my first Rocky Mountain Blizzard frame. The process included cutting lawns, miscellaneous manual labour, and an obsession with Rocky Mountain Bikes. Posters of Andreas Hestler lined my bedroom walls which included his famous Cactus Cup win of 1996. I wanted to be like “Dre” and dreamed of one day being part of the Rocky Mountain family. This photograph reminds me of when the excitement started and the 25 years of commitment to Rocky Mountain. Cheers to a great 40 years. We share the same vintage of 1981! Here’s to another great 40.
Photo: Island cup Junior expert race at Burnt Bridge Vancouver Island. Note my mother sewed a Rocky Mountain patch onto a Polartech vest!