40th anniversary

40th Anniversary

Celebrating 40 years

May 07, 2021

In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.

To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.

Join us in looking back on the stories that make up forty years of bikes. It’s been an unforgettable ride, and it’s only going to get better from here.

 
Join us in our 40th Anniversary celebration. Send in photos of your favourite bike you’ve owned from Rocky Mountain and the stories behind them! We’re excited to share some of the stories we collect on Facebook and Instagram, as well as feature some on bikes.com. #RM40years #lovetheride
 
Share your bike
 
That time when... we got Riga'd trying to find Tenquille Lake      Sweat the details - Alex Volokhov's 2007 Switch 2.0
That time when - A childhood dream came true
That time when... Dave bought his first Rocky Mountain      Sweat the details - Vaea Verbeeck's 2018 Altitude
That time when - Wade won RampageThat time when the adventure took us to Norway      Sweat the details - Carson's 2018 MaidenThat time when we designed a bike from nostalgia
Previous Feature Rocky Mountain Race Face Enduro Team - Suspension testing With the Enduro World Series kicking off in June, Jesse Melamed, Rémi Gauvin, and Andréane Lanthier Nadeau met up with our suspension partner, FOX, to dial in their Altitude's for the season.
Next 40th Anniversary Alex Volokhov's 2007 Switch 2.0 "This was my first high-end, proper dual-suspension mountain bike. It will always hold a special place the memory bank. Watching the guys ride these bikes in the movies made me want one more than anything. Few summers of working my butt off in between grade school and the dream came true."
40th Anniversary

Alex Volokhov's 2007 Switch 2.0

May 06, 2021
Alex Volokhov Switch 2.0
 
"This was my first high-end, proper dual-suspension mountain bike. It will always hold a special place the memory bank. Watching the guys ride these bikes in the movies made me want one more than anything. Few summers of working my butt off in between grade school and the dream came true."
- Alex Volokhov
 
Frame: 2007 Switch 2.0
Fork: Marzocchi 66 Shock: Marzocchi Roco
Stem:Raceface Diabolus
Handlebars: Raceface Diabolus
Brakes: Avid Juicy 5
Drivetrain: Sram X9
Crankset: Raceface Diabolus
Wheels:  Mavic DEEMAX
 
Alex Volokhov Switch 2.0      Alex Volokhov Switch 2.0

 

 

 

Previous 40th Anniversary Celebrating 40 years We’re looking back on 40 years of good people and good bikes. Join us.
Next 40th Anniversary That time when a childhood dream came true. That time when a childhood dream came true, and I joined the Rocky Mountain freeride team.
40th Anniversary

That time when a childhood dream came true.

April 28, 2021

That time when a childhood dream came true, and I joined the Rocky Mountain freeride team. Growing up in British Columbia, Rocky Mountain was a staple brand, and joining forces was a standout memory for sure!!

Alex Volokhov Slayer

Alex Volokhov Maiden

Alex Volokhov Rocky Mountain Freeride Team

 

Previous 40th Anniversary Alex Volokhov's 2007 Switch 2.0 "This was my first high-end, proper dual-suspension mountain bike. It will always hold a special place the memory bank. Watching the guys ride these bikes in the movies made me want one more than anything. Few summers of working my butt off in between grade school and the dream came true."
Next 40th Anniversary Vaea Verbeeck's 2018 Altitude For its first trip, I took it to New Zealand which was my first time in this dreamy country that I now call my home away from home. That added to how special it made this bike for me. It was also part of a shift in my career; veering off of world cup downhill racing and starting to lean towards Crankworx events.
40th Anniversary

Vaea Verbeeck's 2018 Altitude

April 26, 2021

I have special feelings for my 2018 Altitude. It was a new generation of the Altitude and it absolutely blew my mind (not sure how Rocky pulled that hat trick again in 2020 but they did). It was special to me because of the places it took me as well as the new achievements I accomplished onboard that bike. For its first trip, I took it to New Zealand which was my first time in this dreamy country that I now call my home away from home. That added to how special it made this bike for me. It was also part of a shift in my career; veering off of world cup downhill racing and starting to lean towards Crankworx events.

I won my first international event on that bike (before it had even publicly launched)! I blew my expectations winning the air downhill race at Crankworx Rotorua. Rewind 2-3 days prior to that win and I was attempting an EWS race in epic Rotorua mud. This bike lived an eventful beginning. The following Spring, I got to shoot my first product video for Rocky Mountain. Fourtified was an awesome video shared with a few teammates and a big deal for me. That year, I kept rising as a consistent podium contender at Crankworx events aboard the Altitude. The beginning of something special in my career! I was also aboard this Altitude while filming my first feature video, Horizon, for Deity Components in 2018. I got a ton of great feedback for this edit and I was proud of the direction I was going in.

Frame: Altitude | Frame Size: Medium | RIDE-9 Position: Slack
Fork: Rockshox Lyric
Shock: Rockshox Super Deluxe
Stem: Deity Copperhead | 35mm
Handlebars: Deity DC31 Mohawk carbon | 775mm Width | 25mm Rise
Grips: Deity Knuckleduster
Brakes: Hope Tech 3 E4 | Resin Pad | Hope 180mm Floating Front Rotor | Hope 180mm Floating Rear Rotor
Shifter: Sram X01
Derailleur:Sram X01
Crankset:Hope Tech Evo | 170mm | 32T Spiderless Chainring
Cassette: Hope Tech 11 speed | 10-44t Range
Chain: Sram 11-speed
Chainguide: Spirit Guide
Pedals: Crankbrothers Mallet E
Wheels:  Hope Tech 27.5 Enduro Pro 4
Tires:  Front Maxxis DHF 3C 2.5 | Rear Maxxis DHR II ST 2.4
Seatpost:  Rockshox Reverb
Saddle: Deity Speedtrap
 

Previous 40th Anniversary That time when a childhood dream came true. That time when a childhood dream came true, and I joined the Rocky Mountain freeride team.
Next 40th Anniversary That time I got my first Rocky Mountain… That time when I was 15 years old and purchased my first Rocky Mountain Blizzard frame.
40th Anniversary

That time I got my first Rocky Mountain…

April 26, 2021

That time when I was 15 years old and purchased my first Rocky Mountain Blizzard frame. The process included cutting lawns, miscellaneous manual labour, and an obsession with Rocky Mountain Bikes. Posters of Andreas Hestler lined my bedroom walls which included his famous Cactus Cup win of 1996. I wanted to be like “Dre” and dreamed of one day being part of the Rocky Mountain family. This photograph reminds me of when the excitement started and the 25 years of commitment to Rocky Mountain. Cheers to a great 40 years. We share the same vintage of 1981! Here’s to another great 40. 

Photo: Island cup Junior expert race at Burnt Bridge Vancouver Island. Note my mother sewed a Rocky Mountain patch onto a Polartech vest!

Previous 40th Anniversary Vaea Verbeeck's 2018 Altitude For its first trip, I took it to New Zealand which was my first time in this dreamy country that I now call my home away from home. That added to how special it made this bike for me. It was also part of a shift in my career; veering off of world cup downhill racing and starting to lean towards Crankworx events.
Next 40th Anniversary That time we got Riga'd trying to find Tenquille Lake. In spring 2016, while shooting for Shoulder Season Shred's photo epic & story tell, ALN, Thomas, Margus, and myself headed to Pemberton to explore the meadows around Tenquille Lake. After a decent drive up and hike-a-bike, we came to a trail intersection.
40th Anniversary

That time we got Riga'd trying to find Tenquille Lake.

April 23, 2021
In spring 2016, while shooting for Shoulder Season Shred's photo epic & story tell, ALN, Thomas, Margus, and myself headed to Pemberton to explore the meadows around Tenquille Lake. After a decent drive up and hike-a-bike, we came to a trail intersection. Either head straight into the trail we had planned on shooting or go up another 2km to reach Tenquille Lake. Margus thought the cabin up top would be a pretty sweet spot for part of the shoot. We all wanted to see the lake and cabin up in the alpine, so we changed the plan and headed up.
 
After pushing our way through the snow for a while, ALN looked down at her GPS and noticed that we had gone past the 2km mark and there was no sight of a lake or cabin.  It was a bit of a head-scratcher, and eventually, we had to turn around.  As we were backtracking in the snow, Thomas explained to ALN and me that we had just been Riga’d. Apparently, we’re not the first to get lost while on a shoot with Margus Riga. It felt like we had just joined the club.
 
This wouldn’t have been a Margus Riga trip without getting a little Riga’d. Oh! And I should mention that ALN checked her GPS later on and could see Tenquille lake on the map! It was there, just past where we had stopped and turned around. Shoulder Season 2.0 awaits...  
 
 
Previous 40th Anniversary That time I got my first Rocky Mountain… That time when I was 15 years old and purchased my first Rocky Mountain Blizzard frame.
Next Feature 2021 Rocky Mountain Instinct - Felix Burke The new Instinct really opens the door on any type of trail option for me, which makes each ride that much more exciting!