love the ride
Flo Like Water
Florian Nicolaï is one of the most creative riders on the EWS circuit. His unique style threatens the podium at every race he enters. The Maritime Alps are home to some of the most technical tracks in the world, and working on this project over the winter showed us just how good Flo really is.
"This part of the world is the birthplace of Enduro. The Maitime Alps have produced some of the best riders on the planet, like Nico Vouilloz, Fabien Barel, Loic Bruni, and many others. The terrain and the culture make the difference—the trails have been here for centuries and were not made to ride, but to walk. So when you can find the flow here you’re a damn good rider." — Fred Glo, Godfather of Enduro & Owner of Urge bp
"Flo is insane. I don't understand half the stuff he does, but it's fun to watch!" — Jesse Melamed, Rally Team teammate
"Flo is a weirdly fast alien on a bike. He's got creative trail vision, and is one of the first riders coming up to have started out as a pure Enduro racer. Even after two strong EWS seasons taking 5th and 4th place overall, you get the feeling he's hungry for more results. Can't wait to see how this season unfolds." — Brian Park, Rocky Mountain Bicycles
Watch for Flo and the rest of our Rally Team throughout the entire Enduro World Series season. See you on track!
Rider: Florian Nicolaï
Bike: Altitude Rally Edition
Filmed by: Variable Visual, Sébastien Biget, & TS-Drone
Edited & Produced by: Brian Park
Photos by: Matt Wragg
Presented by: Rocky Mountain Bicycles & Urge bp
Supported by: Shimano, Maxxis Tires, Fox Racing Shox, Stan’s NoTubes, Race Face Performance Products, Royal Racing, 7 idp, FTI Consulting, Smith Optics, WTB, OneUp Components, Clif Bar, Evoc, Val d’allos
Music: Azad Right — Son of Sam
Thanks to: Fred Glo, Gaetan Riou, Matt Wragg
A Rocky Mountain Christmas
As bike people it's easy to get caught up in our own hype. We all want shiny new stuff, but there's more to this sport than the latest-and-greatest. This Christmas lets be thankful for all friends, all trails, and all bikes.
See you in the mountains, and Love the Ride.
-Rocky Mountain Bicycles
Starring Jason Lucas as himself, and Brett Tippie as Santa.
Written by Matt Dennison and Kaz Yamamura.
Cinematography and editing by Matt Dennison.
Narrated by Alex Farnham.
Special thanks to Wendy Dennison, Leo Zuckerman, Zac Moxley, and Cyrel Gonzales.