Introducing the Instinct Powerplay
The Instinct Powerplay will take you to the places you never thought possible. When it comes time to head out the door that epic ride into the alpine, you'll be riding further and faster than ever before on what is our most versatile e-MTB yet.
Taking our Powerplay line up to the next level, the Instinct Powerplay integrates our powerful Dyname™ 3.0 drive system with a 29” wheeled platform for fast rolling rides and long distances. Featuring the new iWoc TRIO remote, our RIDE-9 adjustment system, tweaked suspension kinematics, and great small-bump sensitivity, the Instinct Powerplay is perfect for the big epic rides!
Nordvegr: The Way to the North
It’s normal to get home from a trip and feel like you’ve left something on the table. Whether it’s a trail you skipped out on or an area you didn’t have time to see, the things you didn’t do can be as motivating as the things you did. Thomas Vanderham and Remi Gauvin have both been to Norway before, but it’s one of those places that keeps drawing them back.
Much like a lot of Remi’s travel, his first two trips to Norway were for both for racing. Back in 2013 and 2014, Remi was racing downhill and competed at the World Championships in Hafjell. Thomas’ freeride background has put him in Norway twice before, but never in the world famous Nordfjord region, and never on his trail bike. Travelling to compete is a rinse, wash, repeat cycle. The process broken down is: airport to hotel, hotel to event, and a few days later you’re flying home. This trip was a chance to see Norway in a different light, and after landing in Ålesund and boarding what would be the first of many ferries, the small town of Stranda seemed like the perfect place to start.
The people along the way can be one of the most interesting parts of travelling. Located just up the road from our rooms in the Hjelle Hotel is the small town of Folven, home to Norwegian freeskier, Fred Syversen. Fred is a local legend who in 2008 unintentionally set the world record for skiing off a 107m tall cliff, but today he coaches skiing on the glacier, operates an adventure sports campground, and is building out the Hjelledalen valley mountain bike trail infrastructure.
Our Scandinavian photographer, Mattias Fredriksson, likes to joke around but with an underlying sense of sincerity. Early on in our trip he forewarned, “It’s hard to go on a road trip in Norway and still make dinner deadlines. I tend to shoot a lot…cause the shooting is epic”. It was a constant theme of the trip but the fjord views near Sandane had us especially late for dinner. The trails were above treeline which left us exposed to the harsh wind and rain, but the combination of fast riding corners, natural features, and stunning backdrop were just simply too good to cut the ride short.
With another trip under their belt and trails under their tires, Norway remains an incredibly interesting place for Thomas and Rémi. Newly built mountain bike trails with a strong historic culture of moving through mountains leaves plenty of room for endless adventures in the Nordfjord.
A Film by: Scott Secco
Featuring: Thomas Vanderham and Remi Gauvin
Produced by: Stephen Matthews
Post Production Sound by: Keith White Audio
Typography and Design by: Mike Taylor
Photography by: Mattias Fredriksson
Music: Pioneer by Ryan Taubert
Thanks to: Asgeir Blindheim, Fjord Norway, Visit Nordfjord, Veronica Vikestrand, 7 Blåner, Destination Ålesund, Sunnmøre, and Fred Syversen
Norway: The Characters Behind the Adventure
Behind every trip is a cast of characters with varied backgrounds and interesting outlooks. Individually, they’ve been brought on because they come with their own unique stories and skills and are strung together by a common thread; a passion for mountain biking.
I first met Mattias Fredriksson in 2010 while in Switzerland. He was shooting for Anthill Films’ upcoming film, “Follow Me,” and was incredibly friendly right from the get-go. His positive demeanor is contagious, and you can’t help but have a great time around him. Scott Secco and I first worked together in 2014 on his film, “Builder," and between the planning, building, and riding, we became great friends and have collaborated on several projects since.
Working for Rocky Mountain, I’ve had the opportunity to get to know and ride with our talented athletes. Needless to say, heading out on a trip with Thomas Vanderham and Remi Gauvin was an exciting experience. Our trip to Norway also gave us the chance to link up with local Nordfjord rider, Veronica Vikestrand, a born and raised Norwegian and a true asset to the trip.
RM: What’s it like coming to another country to film a video where neither you nor the riders have seen the trails before?
Typically, I do most of my work in British Columbia where either the rider or myself are familiar with the trails. Having prior knowledge of how a track rides and when certain locations will get the best light certainly helps the process. I normally rely heavily on rider input for which sections of trail to shoot: if the rider is having fun then I think it shows on camera.
It’s always a fun challenge to visit somewhere new since I think it forces you to have a more open mind and look at everything with an eye to creativity as I don’t have specific shots planned. Travelling gives me an opportunity to put myself in unique situations with people and cultures that are different than my daily life. I would say in general I travel more for the culture than the riding.
RM: What’s your process for reviewing and editing footage on the trip?
I’ve heard that I’m fairly unique as a filmmaker since I can’t sleep until I’ve gone through the day’s footage and edited it as tightly as I can. Editing what I’ve shot each day means the footage is fresh in my mind and I know which shots are my favourite. Plus, by the end of the shoot I’ll have a rough cut that’s often quite close to the final cut. The final benefit of this is that the riders can see what we’ve shot each day. I think this helps with their trust in me since they can actually see the footage (I can be a little slow sometimes to setup shots). I also respect athlete’s opinions on the video and Thomas and Remi had some great suggestions for this edit. Filmmaking is a team sport!
RM: You grew up in Sweden and have shot both skiing and biking in Scandinavia for many years. What’s the most special thing about Norway to you?
First of all, it might be the most beautiful country in the world. Everywhere you look it’s just insane! As a photographer I love this place because you just can’t go wrong. I like to joke (except I’m completely serious), that it’s hard to go on a road trip in Norway and still make dinner deadlines. I end up pulling over a lot to shoot the epic vistas.
I’ve been to Norway an uncountable amount of times in my life, both for personal and work trips, and I still haven’t gotten bored.
RM: You’ve had a long and varied career as a photographer. How did you get started in bike photography?
I grew up in the south of Sweden, 4 or 5 hours south of Stockholm, and started riding bikes in the late 80’s! Even before I had my first real mountain bike, I remember stripping off the kickstand, fenders, and chainguards to emulate the look of a proper mountain bike. My parents were choked because I came home muddy all the time, but I didn’t care, I was totally hooked.
Around the same time, I had started my own punk rock magazine called “Heavy”, was a drummer in a band, and I think that’s where I first found my passion for journalism. I loved writing about what I cared about, so at 16 started working for the local newspaper.
I spent my early career working for a handful of different magazines in Sweden, but I decided that writing in Swedish was limited compared to shooting images that everyone can enjoy! I shot the 1996 Olympics in Atlanta, US and World Championships in 1999, but other than that I stayed far away from shooting events – ha ha. I focused on inspirational stories and trips because that’s what was important to me. I started shooting mountain biking, because I absolutely love to mountain bike.
RM: What bike did you bring on this trip?
RM: Where did you grow up in Norway and how did you get into mountain biking?
Today I live in a small town just outside Ålesund and I’ve lived in this area my whole life. Living at the foot of the mountains and along rolling terrain separated by fjords, being in the woods and on the trails felt natural to me. I bought my first hardtail in the late 90’s, shortly followed with the purchase of the Kranked film on VHS. I was so inspired by what was happening in BC, that I bought my first full suspension later that year.
I tried downhill racing in 2004 but it just wasn’t for me. I’d get too stressed, lose my nerves, and just couldn’t get along with being forced into a format of riding. I think that’s why I first connected with Kranked so well, the idea of freeriding and using mountain bikes in whatever fashion you want was invigorating.
RM: As a born and raised Norwegian, how would you say the mountain biking scene in Norway changed over the past several years?
It’s been growing like crazy. New bike trails and bike parks are being built all over the country, and the enduro race scene has exploded. We’re also seeing a lot more “adventure-style” riders, taking inspiration from our backcountry ski and hiking culture. The riding here is very different than what you get in the Alps or North America, but mixed types of trail combined with Norway’s beauty is incredibly unique.
RM: How did you get involved with Rocky Mountain?
I have been working in the bike industry since 2008 with different brands. Right now I’m working for 7 Blåner, who has been the distributor for Rocky Mountain since 2016. I’ve always admired the Rocky Mountain brand and have looked up to what they stand for since I started riding in the late 90’s! The opportunity to now be helping show some of their legendary athletes around my home country has been incredibly exciting!
RM: What bike did you bring on this trip?
Same thing I've been on all year, my Instinct BC Edition!
RM: How did you first get involved with Rocky Mountain?
I got a call from (Thomas) Vanderham back in February 2014 while I was working on the oil rigs in northern Alberta. He said that Rocky Mountain was developing a new downhill bike called the “Maiden” and that the R&D team was looking for feedback from racers. I didn’t have a sponsor lined up for the coming season, plus it seemed like a cool opportunity. After that first season riding the Maiden, I started racing enduro in 2016, and am now committed to a full EWS circuit as a rider on the Rocky Mountain Race Face Team. I really owe it to Thomas for giving me a chance to come on board.
RM: As an EWS racer, you spend so much of your season travelling around the world to race. What was the coolest thing about travelling to Norway to film and shoot, rather than be locked into a racing schedule?
When you go to these races that are all in amazing places, there usually isn’t time to appreciate where you are and what’s happening around you. At an EWS race, you’re so focused on performing, that you miss out on seeing the local culture and beauty of these places. The pace of shooting photos and video is so much slower, so you actually have time to soak in where you are and learn about what’s around you.
RM: What bike did you bring on this trip?
Tried and true, my Altitude.
RM: You’ve been travelling to ride mountain bikes for a long time. Do you still enjoy the process, seeing new places, and not knowing what kind of riding you’re in for?
Absolutely! One of the things that makes filming mountain biking so great is the diversity of the environments we get to work in. We can shoot in jungles, deserts and everything in between which is one of the reasons that I think bike videos are so good. Mountain biking has facilitated a lot of my most memorable trips and I'm excited whenever I get a chance to go to ride in a new location.
RM: You were riding in Norway over 10 years ago. What was that all about?
I've travelled to Norway twice before. The first time was in 2003, I think. I was new to the Oakley bike team and we travelled quite far north to Narvik with Wade Simmons, Kyle Strait and Cedric Gracia. That was the first time that I worked with Mattias Fredriksson as well and experience the awesome energy that he brings to a shoot. The second time was in 2009 for an event called Anti Days of Thunder that was definitely ahead of its time. They had some huge jumps built that we got to session and also involved a team relay DH race (that team Canada won if I'm not mistaken!) Some of the guys involved went on to help start the FEST series.
See the full story, photoset, and video, “Nordvegr: The Way to the North”.
Carson Storch’ WW2 desert bomber Maiden
Rocky Mountain’s history at the Red Bull Rampage starts back in 2001 when Wade Simmons won the very first Rampage. Over the next 17 years, our riders competed every single year but one, including an impressive eight-year stint from Thomas Vanderham. Now, Carson Storch is carrying the freeride torch in the Utah desert and is ready to battle it out for his fifth Rampage appearance.
Carson’s custom painted Maiden was a collaboration with his friend, KC Badger. Carson and KC are both from Bend, Oregon and they wanted to bring elements from their hometown into the WW2 bomber themed paintjob. Taking inspiration from both eastern Oregon and the Utah desert, details of the artwork include a Rocky Mountain rattlesnake headtube, a “Maiden” cowgirl with an Oregon shaped body, rivet details, and five bombs signifying each of Carson’s Rampage appearances. The frame is hand painted from start to finish using enamel paint, just as they would’ve done on the original planes.
“I’m a big fan of both KC’s riding skills and his artistic abilities, so for him to hand paint me this frame for Rampage truly is an honour. It’s based off a WW2 plane I saw at the Museum of Flight in Seattle…and I can’t wait to get it up in the air next week!” – Carson Storch
“Sure, it would have been easier to just design some custom decals, have the bike painted and slap them on, but we wanted to try and emulate Carson’s riding through the paint job – NO SHORTCUTS.” – KC Badger
“I’m beyond thankful to Carson for trusting me to do this bike for him. I hope it brings him good luck, keeps him safe, and I think it’s going to look even better with a first place medal strung around it!” – KC Badger
The Grom Reaper
What’s it like to experience Whistler through the eyes of a kid? In short, it’s awesome. You get to eat ice cream for lunch, there’s no such thing as a to-do list, and your mind is set to cruise control, focused in on having as much fun as possible. Whether you’re chasing your heroes down the trail, or unexpectedly leading them, the world looks pretty good from a grom’s eye view.
Dane Jewett’s a 12-year old kid from Squamish and has been tearing it up on the Reaper for the past three years. Starting on 24” wheels, he moved up to 26” for this season and is looking to take his first ride on the all-new Reaper 27.5 later this year. Dane Jewett is the Grom Reaper, and he’s pretty fun to follow.
Carson Storch, Thomas Vanderham, and Dane Jewett took a few laps together down Crabapple Hits.
The Reaper can tear up singletrack, smash technical descents, and slay bike park laps all day long. And, because we know that kids grow (and have younger siblings), the Reaper is easily convertible from 24” wheels to 26” wheels and vice versa. We also have the new Reaper 27.5 option, to keep your kids shredding longer!
Reaper 26 and Reaper 24
East of the Divide
Straight to the Point
Every rider has ridden at least one bike that for whatever reason is unforgettable in their mind and holds a special place in their heart. With the occasional tall tale of greatness backed by the lasting proof of visible scars, the remembered fondness of this bike comes from conquering races, epic adventures, and even the simplistic motion of spinning on two wheels. For Andreane Lanthier Nadeau, the Rocky Mountain Vertex is this bike, and even today as a full-time EWS racer she still finds herself drawn to riding her cross-country hardtail.
Andreane Lanthier Nadeau, or ALN as she’s known to friends and fans around the world, began her love affair with the Vertex in 2010 as a cross-country racer in Quebec. At the time, she was racing on 26” wheels and had moved up from provincial racing to compete at the international level. 2010 was also a very special year, as she had earned the opportunity to race her Vertex at the World Championships at home in Mont Sainte-Anne, QC.
From 2010 through 2015, ALN was riding and racing her Vertex 26” and Vertex 29” almost religiously. In 2015, ALN joined the Rocky Mountain Altitude Rally Team, marking the start of a new chapter in her athletic career as a professional enduro racer. In joining this team, she had committed to racing on the re-designed Altitude at each EWS stop around the world, but the Vertex always remained in her fleet.
“If I want to check up on my riding – like to figure out if I’m on point or not – I’ll take my Vertex out for a rip. It keeps me honest out there on the trails”– ALN
ALN is making waves on the 2018 EWS circuit as a member of the Rocky Mountain Race Face Team, competing against the fastest enduro racers in the world aboard her Instinct BC Edition. At home and in the off season, she still finds herself throwing her leg over the Vertex. She loves the challenge and finesse that’s required to ride aggressively on a hardtail, and more than anything she loves that she’s still creating riding memories aboard a bike with the same namesake year after year.
“I feel like I owe it to the Vertex for helping to shape me into the rider that I am today.” – ALN
Its lightweight frame provides incredible stiffness and rolling speed, while its modern, aggressive geometry inspires confidence everywhere on the race course—even technical corners and descents. Available in a next-generation Smoothwall HBO carbon layup for even lighter weight. See the models
Bike For A Buck Charity Auction
We've teamed up with TASCO MTB to help with a World Bicycle Relief charity raffle. TASCO MTB founder Nate Miller said “We are extremely excited to be able to raise money to help the World Bicycle Relief mobilize people in need, through the power of bicycles!”
World Bicycle Relief is empowering people across Africa. So far, they've provided over a quarter of a million bikes in Angola, Botswana, Kenya, Malawi, Mozambique, Rwanda, South Africa, South Sudan, Sri Lanka, Tanzania, Uganda, Zambia and Zimbabwe.
How the raffle works: During the next several weeks, anyone who buys a $1.00 raffle ticket has the chance to add this shiny new Rocky Mountain Sherpa 27.5+ overland bike to their quiver! Miller went on to say “Just putting some of your coffee money into this raffle will give you a good shot at winning—Plus that money will be put to good use, as 100% of the raffle proceeds will go to World Bicycle Relief! The winner will be announced December 21, stay tuned!”
How to enter: Head over to tasco-mtb.com/bikeforabuck and purchase tickets directly on the website. Also, for every $10 in product purchased, TASCO will credit you an extra entry. Enter today and enter often.
A Product of the Environment
The Rocky Mountain Altitude will help you hold the high lines, tee up trail gaps, and push a pace that you didn’t know you had in you. Ridden by the Rocky Mountain Race Face Enduro team, the redesigned Altitude is now more capable than ever and has everything you need to take your riding to the next level.
Just go fast – because fast is fun.
Jesse Melamed - Fromme
Andréane Lanthier Nadeau - Seymour
Rémi Gauvin - Cypress
The Jank Files - Season 2, Episode 1
It's hard to believe that the 2020 EWS season kicked off 344 days after the 2019 EWS season came to a close - but at this point we should probably be expecting the unexpected. It’s been a long year for everyone and the official enduro race season has only just begun.
For Jesse Melamed, Rémi Gauvin, and Andréane Lanthier Nadeau, committing to travel from Canada to Europe was both exciting and stressful. The long lead up to departure and added health precautions, in combination with maintaining the drive and focus to reach the podium, has made for an exceptionally challenging year. But in the end, the long offseason of training in the rainy Sea to Sky corridor paid off on race day, with Jesse placing first in horrendous conditions.
Racing is back, the team is back, and The Jank Files is back with Season 2, Episode 1. Enjoy!
Filmed by Caldwell Visuals
Photos by Kike Abelleira
A big thank you to all our sponsors!
Race Face, Maxxis, Fox, Shimano, Smith Optics, WTB, OneUp Components, Stages Cycling, EVOC, RideWrap