40th Anniversary

Celebrating 40 years

July 27, 2021

In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.

To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.

Join us in looking back on the stories that make up forty years of bikes. It’s been an unforgettable ride, and it’s only going to get better from here.

Join us in our 40th Anniversary celebration. Send in photos of your favourite bike you’ve owned from Rocky Mountain and the stories behind them! We’re excited to share some of the stories we collect on Facebook and Instagram, as well as feature some on bikes.com. #RM40years #lovetheride
Partgez votre vélo
The Cultural Hubs - Owenhouse Cycling
Sweat the details - My Altitude's new clothes
Sweat the details - Roy's 2005 RMX Canuck Edition      Sweat the details - Dan's 1996 Altitude
The Cultural Hubs - Cycle SolutionsThe Cultural Hubs - Over The Edge Fruita
The Cultural Hubs Squire John's and Fly Gurlz      The time I rode 200 miles in Nepal
That time when - That time when my brother and I rode the dry Spanish desert to the lush mountains of Andalusia.
That time when... we got Riga'd trying to find Tenquille Lake      Sweat the details - Alex Volokhov's 2007 Switch 2.0
That time when - A childhood dream came true
That time when... Dave bought his first Rocky Mountain      Sweat the details - Vaea Verbeeck's 2018 Altitude
That time when - Wade won RampageThat time when the adventure took us to Norway      Sweat the details - Carson's 2018 MaidenThat time when we designed a bike from nostalgia
Previous 40th Anniversary Mentorship The progression in mountain biking has been remarkable, particularly when you look to the younger riders in our sport. Every year there are more and more up-and-comers who’ve been able to unlock a skillset that many of us are still working to understand, let alone replicate out there on the trail.
Next 40th Anniversary The 150 Year Old Rocky Mountain Dealer (Wait, what?) There aren’t many bike shops anywhere that can claim a longer history than Owenhouse Cycling in Bozeman, Montana. Because over a century and a half ago.