40th Anniversary

Celebrating 40 years

May 07, 2021

In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.

To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.

Join us in looking back on the stories that make up forty years of bikes. It’s been an unforgettable ride, and it’s only going to get better from here.

Join us in our 40th Anniversary celebration. Send in photos of your favourite bike you’ve owned from Rocky Mountain and the stories behind them! We’re excited to share some of the stories we collect on Facebook and Instagram, as well as feature some on bikes.com. #RM40years #lovetheride
Share your bike
That time when... we got Riga'd trying to find Tenquille Lake      Sweat the details - Alex Volokhov's 2007 Switch 2.0
That time when - A childhood dream came true
That time when... Dave bought his first Rocky Mountain      Sweat the details - Vaea Verbeeck's 2018 Altitude
That time when - Wade won RampageThat time when the adventure took us to Norway      Sweat the details - Carson's 2018 MaidenThat time when we designed a bike from nostalgia
Previous Feature Rocky Mountain Race Face Enduro Team - Suspension testing With the Enduro World Series kicking off in June, Jesse Melamed, Rémi Gauvin, and Andréane Lanthier Nadeau met up with our suspension partner, FOX, to dial in their Altitude's for the season.
Next 40th Anniversary Alex Volokhov's 2007 Switch 2.0 "This was my first high-end, proper dual-suspension mountain bike. It will always hold a special place the memory bank. Watching the guys ride these bikes in the movies made me want one more than anything. Few summers of working my butt off in between grade school and the dream came true."